Words by: Toni Calsado
Due to today’s digital age and for the university’s 50th year, UA&P taps into its students to create. With this in mind, the UA&P Information Technology Community, an official sub-organization of the Sciences and Engineering Society for students taking up Information Technology headed by the president, Nur Nordin and project head, Karla Oreiro challenged students to showcase their talents in digital art in its first Editathon. The event was held in the MAC Laboratory in the College of Arts and Sciences building last Wednesday, September 27 wherein five students, namely Joash Arellano and Kyle Montuano from BS IT, Yca Bascon, JD Lim, and Tin Cruz from IMC, exhibited the possibilities that digital art opens in coming up with marketing material for the Golden Anniversary of the school.
In a span of three hours, the participants needed to make an 8.5”x 11” poster that was in line with the theme: “Blaze a Trail. 50 years of Greatness in the Ordinary” and to come up with a concept that would convince a student to enroll in UA&P. They were allowed to use any medium, whether it would be Photoshop, Powerpoint, or Canva, that would enable them to create marketing material from scratch. As long as it kept with the school’s color scheme: red and gold, and had the jubilee logo in it, it could be chosen as marketing material. For most of the participants, the process of making a poster was a breeze. However, they found it harder to create the poster that adhered to all the instructions given. In the end however, they persevered and produced 5 posters. Their outputs were judged by Ms. Marie Puyat the Student Affairs Officer from Center for Student Affairs and Mr. Chad Cabrera the marketing officer from Corporate Communications Office on their creativity, originality, relevance, and presentation.
The winners of Editathon were given cash prizes for their work and one poster would be used in marketing the school. Tin Cruz won first place and 1000 pesos for her poster with the slogan “encouraging students to live like it’s a marathon, not a sprint” with a man ablaze running, while Yca Bascon won second place and 500 pesos for her poster that showed that UA&P was the home of the dragons where students hatch into trailblazers ready to take on everything through a liberal arts education. Third place and 300 pesos went to Kyle Montuano for his poster of the school and its 50th year and still staying gold. The poster that will be used in marketing and winning 500 pesos was Yca Bascon’s poster, as it was not only representative of what UA&P was but also marketable to students who could possibly enroll in the university.
The event was a small but nonetheless, successful in featuring the talent of students in digital art. According to Karla Oreiro, envisioning and actualizing the event was challenging. Without the team behind her and all the people who volunteered to help out, it wouldn’t have been possible, but they pulled through and had a successful event. She thought people would not be interested in joining an editing competition, but she was thankful that there were people who participated. Due to its success, ITeC invites other students from other schools to be involved by using their creativity and editing abilities to promote the school in the spirit of UNITAS.